Mercedes-Benz India has reported its highest-ever first-half and second-quarter sales, continuing its growth momentum in the country’s luxury car market. The German luxury carmaker retailed 9,768 vehicles between January and June 2026, registering a 9 percent year-on-year increase over the 9,013 units sold during the same period last year.The company also posted its best-ever second-quarter performance, retailing 4,637 cars between April and June 2026, up 10 percent from 4,238 units in Q2 2025. According to Mercedes-Benz, strong demand for newly launched models, especially the CLA BEV, along with sustained interest in its Core and Top-End Luxury portfolio, drove the record performance.The Top-End Luxury range, comprising models such as the S-Class, Mercedes-Maybach, Mercedes-AMG, EQS SUV and the new V-Class, recorded growth of over 20 percent in the first half of the year. These models accounted for 28 percent of the company’s total sales during the period. Mercedes-AMG also witnessed a sharp 50 percent growth.Electric vehicles continued to gain traction in the brand’s portfolio. Electric vehicles contributed 14 percent of Mercedes-Benz India’s total sales mix in Q2 2026. Within the Top-End Luxury segment, BEVs accounted for 25 percent of sales, while top-end electric models priced above Rs 1.4 crore recorded an 85 percent growth during the quarter. The company credited the strong response to the new CLA BEV and the EQS SUV for this performance.The Entry Luxury segment also grew strongly, recording nearly 30 percent growth in Q2 2026, supported by the CLA BEV and the GLA SUV. Meanwhile, the long-wheelbase E-Class retained its position as the highest-selling luxury car in India, with strong demand for the E450 variant.Looking ahead, Mercedes-Benz India plans to expand its retail footprint further. The company will open five new luxury outlets, including one in Varanasi, during the third quarter of 2026. Overall, more than 20 new facilities are planned across emerging and metropolitan markets, backed by an investment of over Rs 450 crore by franchise partners over the next two years.
